Launching the second  list of Challenger Brands

Brands of New India’s ‘500 Challenger Brands’ initiative is all set to release its second batch of 100 brands in a virtual launch event on March 9, 2022 from 11:00 am onwards. 
The 500 brands have been selected via an extensive search across the top D2C brands in the country and after going through more than 1,000 applications received by the company when the initiative was launched in September 2021.
Some of the brands that were selected in the first round include Sleepy Owl Coffee, Open Secret, Juicy Chemistry, Belora Cosmetics, Anveshan, Bare Necessities, SleepyCat, Dice Toy Labs, Flatheads, Flexnest, and many more. The announcement of the remaining 300 brands will take place in batches of 100 over the course of the next eight months and the recognized brands under ‘500 Challenger Brands’ will get due amplification on various YourStory properties, in addition to the access to the company’s network of investors, enablers, mentors, and other key stakeholders.

Incase you have missed out on the first report, you can download that as well from the link below. Applications for 500 Challenger brands are still open as we unveil three more lists (of 100 brands each) over the next few months

Why Should You apply for it?

Apply Now
Stories
YourStory invites '500 Challenger Brands' to be part of India’s D2C revolution
By Team YS | November 2, 2021
Read more >>
Playbook for building iconic D2C brands of India by Kanwaljit Singh
By Meha Agarwal | September 15, 2021
Read more >>
Brands of India: Trell co-founder reveals why D2C brands need a social commerce strategy to succeed
By Aparajita Saxena | September 17, 2021
Read more >>
See more stories >>
Agenda
11:00 am - 11:05 am
Welcome address

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
11:05 am - 11:45 am
PANEL DISCUSSION
Building Tomorrow's Retail Leaders

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
Akshay GhulatiCo-Founder - Strategy and Global, Shiprocket
Ganesh BalakrishnanCo-founder, Flatheads Shoes
Nithya SunilFounder & CEO, Smart Cookie Foods
Soumajit BhowmikCEO, Styched
11:45 am - 12:10 pm
Panel discussion
When is the right time for D2C brands to raise funds?

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
Videos
From consumer brands to iconic brands: The builder’s playbook unfiltered with Kanwaljit Singh
See more stories >>
Challenger 500 Program Partners
For more information write to us at
brandsofnewindia@yourstory.com
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