Launching the first 100 Challenger Brands

The first 100 brands will be unveiled through a report that will be launched on the 21st of December at 3PM by Shradha Sharma, Founder and CEO, YourStory along with the senior leaders of some of the leading D2C players in the country. The recognised brands under ‘500 Challenger Brands’ will get due amplification on various YourStory properties, in addition to the access to the company’s network of investors, enablers, mentors, and other key stakeholders.

The announcement of the remaining 400 brands will take place in batches of 100 over the course of next 10 months. Additionally, jury-selected challenger brands from among the ‘500 Challenger Brands’ will get nominated to 'The Brand Accelerator' -- another initiative under Brands of New India -- to be supported by YourStory's stakeholders’ network for mentoring and hand-holding them to scale.

From fashion to home products and from food to wellness, D2C startups today have the potential to disrupt most of the consumer focused industries and Brands of new India's mission is to help these companies scale and reach their full potential. YourStory is thus launching “500 Challenger Brands”, as its attempt to discover, showcase, and amplify high potential emerging D2C brands. With a slew of initiatives, Brands of new India aims to help India create an additional 500 D2C Brands in the next three years and enable existing brands to grow their business to $100 million from $10 million.With “500 Challenger Brands”, Yourstory looks to identify 500 D2C emerging brands of new India across categories such as beauty & personal care, fashion & accessories, toys & games, food & beverages, health, wellness & fitness among others.Over a period of 10 months, YourStory will select top 500 challenger brands with potential to take India's D2C ecosystem to another level, both at the local and global scale.

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Stories
YourStory invites '500 Challenger Brands' to be part of India’s D2C revolution
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Agenda
3:00 pm - 3:03 pm
Welcome address

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
3:03 pm - 3:15 pm
Keynote
D2C sector in India: Growth and Future

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
3:15 pm - 4:00 pm
Panel discussion
Where the Indian D2C ecosystem stands against its foreign counterparts?

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
4:00 pm - 4:45 pm
LIVE MASTERCLASS
Working capital financing for D2C brands

Delve into insights from XXX latest research that addresses why consumer-facing businesses struggle to become truly customer-centric, data driven organizations and what needs to change to overcome the structural, cultural and technological obstacles.

Doug McMillon, President and CEO, Walmart
Videos
From consumer brands to iconic brands: The builder’s playbook unfiltered with Kanwaljit Singh
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Challenger 500 Program Partners
For more information write to us at
brandsofnewindia@yourstory.com
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