The brands
of new India mission
Bringing together D2C startups, brand-builders, investors, corporates and policymakers to accelerate the growth of India's D2C economy.

YourStory’s Brands of new India initiative will play a significant role in realizing the $100 billion market that would be created by India's D2C brands by 2025. YourStory will collaborate with select partners who can help influence outcomes towards enabling:

Discovery of the most promising, emerging D2C brands and startups
Incubation & funding of early-stage, high potential brands
Influence conversations around Policy to accelerate sector growth
Support in building brand identity for key brands
Enable ecosystem partnerships to facilitate scale for growth-stage brands
Fuel the expansion of D2C brands in new India and across the world
YourStory invites '500 Challenger Brands' to be part of India’s D2C revolution
By Team YS | November 2, 2021
Brands of India: DPIIT's Anil Agrawal lauds YourStory's initiative to enable and grow India's D2C ecosystem
By Meha Agarwal | September 17, 2021
Playbook for building iconic D2C brands of India by Kanwaljit Singh
By Meha Agarwal | September 15, 2021
Brands of India: Trell co-founder reveals why D2C brands need a social commerce strategy to succeed
By Aparajita Saxena | September 17, 2021
See more stories >>
Top initiatives
Brands of new India Summit

A flagship summit for the most defining conversations to shape the future of India's D2C brands

500 Challenger Brands

Discover, showcase & amplify high potential emerging D2C brands and startups

The Brand Accelerator

100 handpicked brands that will be supported by YourStory’s network from incubation to scale

Branding and amplification

Special multimedia property showcasing stories and series of content and branding campaigns

VC and ecosystem connect

Meet and network with leading investors and ecosystem stakeholders

Startup deals and offers

Access to curated set of high impact deals and offers from tech solution providers


Closed room learning and mentoring sessions for D2C Founders

The Launch

Special platform for Product launches and experiences

Small business surveys

Influence meaningful change through policy recommendations to key stakeholders


There has never been a more dynamic time for Indian brands with everyone from the government to investor keeping a close eye on this ecosystem. Keep yourself abreast with the latest updates in the D2C space by signing up for our weekly newsletter which not only gives you curated content but also gives you access to exclusive investor connects, closed room learning sessions and much much more.

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From consumer brands to iconic brands: The builder’s playbook unfiltered with Kanwaljit Singh
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Partners &
Brand Builders
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